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        The promotional policy used by the Organizing Committee of the conferences 
        organized by the International Institute of Informatics and Systemics (IIIS) is based on sending the Call for Papers and/or the Invitation 
        to Participate to scholars, researchers, professionals, and practitioners 
        who have presented at least one quality paper in a reputable conference, 
        symposium, or workshop that includes topics similar to some of the ones 
        in the IIIS conference. This promotional policy is oriented to target 
        high quality scholars and professionals in order to continuously increase 
        the quality of the papers presented at the IIIS conferences.   
        This policy resulted from verifying that other means (publicity in related 
        journals, for example) generated a large percentage of very low quality 
        papers that, consequently, hindered the voluntary work of reviewers, and 
        increased the refusal rate, as well as the processing costs per submitted 
        paper or abstract. The voluntary conference reviewers and the authors 
        of quality papers were paying the economic and non-economic costs of processing 
        a large number of low quality papers. Since the IIIS is a non-profit organization 
        and the conferences organized by it have no financial support, they should 
        finance themselves. Quality authors were paying the reviewing processing 
        costs of low quality papers; which would not be accepted for their 
        presentation at the conference being organized. Hence, a targeted promotion 
        has been implemented via postal and electronic mails.   
        For the promotion via emails, the IIIS implemented computer-based processes 
        which were integrated with strict, scrupulous and carefully designed human 
        procedures in order to avoid unintentional spamming. From the very high 
        number of spam definitions, the IIIS decided to use the definition approved 
        by the Congress of the United States of America, mainly because the venues 
        of most of its conferences were and are located in the USA. Consequently, 
        the targeted promotional emails are being sent with a complete compliance 
        with the CAN-SPAM Act of 2003-2008. More information about the CAN-SPAM 
        Act of 2003-2008 can be found at the following web page:   
        Besides the total commitment with the CAN-SPAM Act of 2003-2008, approved 
        by the USA Congress, the Organizing Committees of the IIIS conferences 
        are also urged to fulfill the following ethical issues:   
        1. They should answer every email they receive, especially, those 
        emails sent by scholars and professionals who perceive they have received 
        spam from us, because they have a different definition of “spamming” or 
        because any other reason. It is an ethical issue to provide reciprocity 
        on this matter. If a recipient of our email took the time to write to 
        us, the least we can do is explain that our intention was not to spam 
        him/her, but to increase the quality of our conferences with his/her proven 
        quality as a scholar or professional.   
        2. In the very infrequent case that an error or mistake is made by the 
        IIIS staff, the respective Organizing Committee Chair is the one who should 
        explain what happened and apologize if it was actually an error or mistake 
        made by some of our staff. We understand that probably the most adequate 
        definition of spam for the person who feel spammed is his/her own definition 
        of it. But, we could not find a way to adapt to the high diversity 
        of spam definitions, so consequently we chose the one provided by the 
        USA Congress CAN-SPAM Act of 2003-2008 because of the reasons given above. 
        When a person feels strongly that his/her definition of spam is the real 
        one, the respective Organizing Committee Chair is empathic about other 
        spam definitions and tries to explain that we are using the CAN-SPAM Act 
        of 2003-2008 definition because:   
        
           An 
            increasing number of very reputable conferences, institutes, and associations 
            are actually using it. It 
            is the legal one in the USA. Our 
            intention is to increase the quality of our conferences by inviting 
            quality scholars and professionals to participate in them. It 
            is not feasible to maintain a constructive competition with conference 
            organizers who are increasingly using the CAN-SPAM Act of 2003-2008 
            legal definition of spam.  
        As expected, the targeted promotional policy produced conferences with 
        higher quality articles and presentations. This has been proved by the 
        formal feedback the authors have been sending via the web form. This online 
        form has been used to collect participant assessments about the quality 
        of the organizational process and the papers presented at the conference. 
        As examples of this fact, the last two surveys related to the 2008 and 
        2009 conferences produced the following results:   
        1. Right after the 2008 collocated conferences were over, all attendees 
        were contacted. 872 visited the survey’s web form and 602 filled it. They 
        were asked the following question "Could you please grade the organizational 
        process of the conference from 1 to 10?" They answered with an average 
        of 8.42 on a scale of 10. 112 scholars rated the conferences at the maximum 
        of 10, 134 rated them at 9, and 107 at 8. This means that 58.7% rated 
        the 2008 collocated conferences in the range of 8-10 on a scale of 10. 
        Just 7 (1.16%) attendees rated it below 5 on a scale of 10. More information 
        and details can be found at https://www.iiis.org/iiis/StatisticsandOpinions/WMSCI2008/ 
          
        2. With a similar survey for the 2009 collocated conferences, 1159 visited 
        the survey’s web form and 789 filled it. They were asked the following 
        question "Could you please grade the organizational process of the conference 
        from 1 to 10". They answered with an average of 8.64 (slightly more than 
        for 2008 conferences) on a scale of 10. 180 scholars rated the conference 
        at the maximum of 10, 160 rated it at 9, and 155 at 8. This means that 
        62.74% (a larger percentage than in 2008) rated the 2009 collocated conferences 
        in the range of 8-10 on a scale of 10. Just 7 (0.887%, even a lesser percentage 
        than for 2008 conferences) attendees rated it below 5 on a scale of 10. 
        More information and details can be found at https://www.iiis.org/iiis/StatisticsandOpinions/WMSCI2009/ 
         
 
	 At Least Two Sets of DeadlinesAt least two sets of deadlines are usually planned for the conferences organized by the International Institute of Informatics and Systemics (IIIS) and, sometimes, for the events organized in their contexts. This aspect of the promotional policy is due to the following facts observed since we organized the first conference in 1981:
  
	More than one set of deadlines lower the stress on the reviewers caused by the peak of the articles submitted on the deadline day.Lowering the stress on the reviewers resulted in higher quality reviews; which, in turn, improve the quality of both: a) the meta-reviewing process required to accept or not to accept submitted articles, and 2) the final versions of the articles because the authors would have more adequate comments regarding their submitted articles.As a consequence of lowering the stress on the reviewers, the average of reviews per paper increased from about 2 to an average range of 6-8, depending on the nature of the respective conference and the academic disciplines involved in its topics.As a consequence of the three above issues, it was noticed that the sooner authors submit their articles, the better the quality and the larger the quantity of the reviews that are made to their respective articles.  
  The 
        International Institute of Informatics and Systemics (IIIS)   https://www.iiis.org 
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